Product Review: AG Re: Coil Curl Activator

This product never really appealed to me, honestly. The ingredients list was TOO long for my liking – when there are a bunch of ingredients in a product that are foreign to me, I just get all confused and don’t feel like dealing with it. Luckily, Naturally Curly sent me this product for free after I won a contest! I was like, “Woohoo, I have heard so many rave about this product and I got it for free! FTW!” Here are the ingredients:

Ingredients: water/aqua/eau, polyquaternium-55, hydroxypropyl starch, cetyl alcohol, stearalkonium chloride, stearyl alcohol, ceteareth-20, cetearyl alcohol, glycerin, corn starch modified, cetrimonium chloride, salvia officinalis (sage) leaf extract, urtica dioica (nettle) extract, chamomilla recutita (matricaria) flower extract, humulus lupulus (hops) extract, rosmarinus officinalis (rosemary) leaf extract, melissa officinalis leaf extract, achillea millefolium extract, prunus serotina (wild cherry) bark extract, cymbopogon schoenanthus extract, calendula officinalis flower extract, sodium pca, polyquaternium-10, magnesium sulfate, silk amino acids, cocodimonium hydroxypropyl hydrolyzed keratin, panthenol, ethylhexyl methoxycinnamate, tetrasodium edta, parfum/ fragrance, methylchloroisothiazolinone, methylisothiazolinone.

They are pretty good, but boy, is that a long list or what? It’s also $18 for 6oz, hmmm…this stuff had better be good. Well…eh. The first time I used it I used it alone, as the tube said to. Big mistake – my curlies were fairly defined, but my fine spot on top and frizz-ay and my ends felt dry as my hair dried (magnesium sulfate can be drying). I actually ended up re-cowashing and trying again after getting on and seeing that many women found a good leave-in absolutely necessary with this product. So, I redid my hair with my trusty Shea Moisture Shea Butter Leave-In and the Re: Coil – and I had a great hair day! My hair wasn’t as weighed down as it is with some gels so I didn’t have to wait for my hair to dry for it to not flop over like I’m one of the Three Stooges. I was hype!! I started searching online to see if I could get this stuff on sale (cheapest I found was about $26 for 12 oz…still expensive but not AS bad).

Then I got ahold of myself and was like…perhaps I should try it a few more times. And I’ll say, geez, the results were NOT consistent. Sometimes my hair still felt dry if my LI was too light, sometimes it left a white film and I had to apply AV gel over it, sometimes my top was still frizzy. And sometimes, it looked pretty! Another good combo was AfroVeda Curl Define with the Re: Coil. Anywho, here’s my regularly scheduled breakdown of the product:

Consistency: Like a gel cream, easily absorbed for the most part.

Smell: Vanilla-ish, kind of like a cupcake. I liked it!

Pros: Fat clumpy curls that were not weighed down/when paired with the right products my hair was moisturized/non-stiff hold

Cons: Potentially drying/sometimes frizzy/needed a gel on top at times – which was silly to me, b/c in that case I could have easily skipped the Re: Coil and simply used a LI and gel/expensive!

Verdict: When I got good results, I really loved this stuff…but it just wasn’t consistent enough, especially for the price! I can use a $6 gel/cream or my flax seed gel and get good results as well. It just wouldn’t be worth $18 to me…however, I know that it’s easier to obtain this on the ground, so it’s always good to have an option if I find myself without product! (3 out of 5 curls)

3 thoughts on “Product Review: AG Re: Coil Curl Activator

  1. Bethany Turner says:

    Thanks so much for your thorough review here. I was just about to buy this product, but now I’m thinking twice… I hate to waste money! But… you really have me curious about your “flax seed gel” – is that something you make at home? if so, how do you make it??

    • HB says:

      Yep, I make it at home! I actually need to do a post on the process and the potential ingredients you can add to customize it for your hair. I like adding honey, agave nectar, hemp seed oil. Thanks for the reminder. 🙂

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