From Matte Lips to Rainbow Highlighter, 8 Black-Owned Businesses that are Nailing Beauty Trends

The online beauty world can be an intimidating place. New products come out every week, and you can find a review for just about anything, whether it’s on Instagram, a blog, or Snapchat. Still, many black-owned indie brands lack visibility, and it’s near impossible to buy black locally. Plenty of products out there are cult favorites or megatrends, so we’ve compiled our favorite black-owned alternatives below. Check them out!

1. If you love Anastasia Glow Kits, try Makeup Addiction Cosmetics Holy Glow Palettes ($25.99).

via Makeup Addiction Cosmetics

With a range of shades for various skin tones, Anastasia Glow Kits are THE go to palettes for getting an amazing highlight. But Makeup Addiction Cosmetics, a black-owned brand from the UK, has recently released their own palettes that boast ultra-buttery formulation, amazing pigment, and the same portability as ABH. Vol. 1 is more of an everyday palette, while Vol. 2 includes more daring shades. If you’re in the US, you can also purchase Makeup Addiction from District Glow.

2. If you love Bitter Lace Beauty’s Prism (rainbow highlighter), try B’ellegant Cosmetics’ Spectrum ($16).

via B’ellegant Cosmetics

When the internet lost their minds of Bitter Lace Beauty’s rainbow highlighter, it quickly sold out, and attempting to get it during a restock near impossible (it sold out in 30 seconds). The brand even started a nine month preorder. Luckily, B’ellegant came through with a dupe that is just as lovely and magical (theirs is currently sold out as well, but they do frequent restocks). And if you think that rainbow highlighter doesn’t look good on deeper toned skin, think again. Since the highlighter is meant to resemble a rainbow, the formulas are very pigmented and work for everyone.

3. If you love CoverFX Custom Enhancer Drops, try JD Glow Liquid Illuminators ($20).

via JD Glow Cosmetics

CoverFX Custom Enhancer Drops are the new(er) kid on the block to add to your moisturizers and foundations for a dewy glow, or for use on its own as a liquid highlighter, but at $42, the price is a bit steep for .5oz. So JD Glow decided to bless our hearts and formulate their own dupe for $20. The shades are even similar to the Enhancer Drops, and they swatch like a dream. You can also use these as primer before you apply your makeup or powder highlighter.

4. If you love Lush bath bombs, try SOAKED Bath Company bath bombs ($7-$7.50).


Nothing beats a relaxing bath, and a lot of us instantly think of Lush when we think of bath bombs and fizzes. SOAKED makes bombs that smell just as good that contain amazing moisturizing ingredients for skin to make your bath totally luxurious. They’re also fairly large, so you can use 1/2 a bomb each bath. These should definitely be on your stocking stuffer list!

5. If you love Ipsy and Sephora beauty boxes, try Beeqbox ($20), a beauty box that contains full-size products of black-owned brands.

Natural hair product boxes are nice, but beauty boxes are all the rage. And what’s better than a monthly box of beauty goodies? Beauty goodies from black-owned brands! Beeqbox gives us just that, and most of the products in their boxes are full size — no samples! Products include skin care, bath, and makeup products from indie brands that will sure to join your list of favorites.

6. If you love Kylie Cosmetics lipsticks (we don’t support Kylie ’round here, just so ya know), try Coloured Raine Matte Lip Paint ($17).

via Coloured Raine

Kylie Cosmetics is one of the hottest indie brands on the market right now, but honestly, there are way too many kick ass cosmetics brands owned by black women for me to give Kylie any money. Coloured Raine has one of the top formulas, being long wear without being drying or crumbling, and many of their shades are good alternatives to Kylie shades. Take Marshmallow (shown above) — it’s nearly a dead ringer for Kylie Cosmetics Moon. Coloured Raine also recently released new products for the holidays, so follow their social media to stay updated.

7. If you love Laura Mercier Translucent Setting Powder, try AJ Crimson Universal Finishing Powder ($30).

via AJ Crimson

When it comes to makeup, setting powder is a must if you want your look to last all day. Laura Mercier is a cult favorite, but AJ Crimson has been slaying the makeup game lately. He just opened a Beauté Atelier in Los Angeles, but if you don’t live in the area, you can shop online for his setting poweder, which is great for oil control and won’t show up white in HD.

8. If you love Milk Sunshine Oil, try Bask & Co. Nourish & Glow Argan Facial Serum ($16).

via Bask & Co.

If you suffer from dry skin, especially in winter, mixing an oil with your moisturizer can save your life. And I don’t mean the overly expensive oils that are loaded with silicones and artificial ingredients, I mean natural, rich oils. Milk Makeup has a roll on oil that is quite nice and totally trendy, but have you heard of Bask & Co? This newcomer to the game has products that match any luxury brand out there with the cutest minimalist packaging. The Facial Serum contains skin powerhouses like argan, jojoba, and sweet almond oils to keep your skin smooth this winter.

Visit @dupeBLACK on Instagram for additional alternatives and products from black-owned brands.

What are your favorite current beauty trends?

This post originally appeared on BGLH.


One thought on “From Matte Lips to Rainbow Highlighter, 8 Black-Owned Businesses that are Nailing Beauty Trends

Comments are closed.