Let’s be truthful – nothing really beats the convenience of drugstore brands, even Sephora and Ulta. The prices are inexpensive, there is often some type of sale, and many brands are starting to step it up regarding quality. I think they clearly saw that indie brands were creating a better product than them, and they needed to update formulas, shades, and product offerings. Some brands who were once criticized for their lack of foundation shades that cater to black women are now specifically releasing more shades and undertones with black women in mind.
While this is great, I think it’s important that we not forget the brands that were created with us in mind, and owned by black women without a huge corporate backing. I definitely still buy drugstore products, but the fact that they often copy indie brands isn’t lost on me, and it’s important that I still support them. (I mean seriously, how many mainstream brands are going to come out with rainbow highlighters this year?)
Beauty Bakerie is collaborating with Forever 21 this summer (launch date TBD), but besides them, the only other black-owned brand I can find in the store is Iman. The only way this will improve is with the continued success and support of these brands.
Of course, no one expects us all to go broke for the culture (I know I’m certainly not, lol). For more information on how to support black-owned businesses without breaking the bank, check out this post. You can also view my black-owned brands list on the blog for reputable brands to buy from.
If you have other favorite brands, post them in the comments.