black-owned brands

From Matte Lips to Rainbow Highlighter, 8 Black-Owned Businesses that are Nailing Beauty Trends

The online beauty world can be an intimidating place. New products come out every week, and you can find a review for just about anything, whether it’s on Instagram, a blog, or Snapchat. Still, many black-owned indie brands lack visibility, and it’s near impossible to buy black locally. Plenty of products out there are cult favorites or megatrends, so we’ve compiled our favorite black-owned alternatives below. Check them out!