Six Amazing Black-Owned Makeup Brands

It’s no secret that I make featuring black-owned brands a priority, and I’ve shared my favorite natural hair black-owned brands previously. But what about makeup? There are so many amazing black-owned makeup brands that are killing the game and diversifying the beauty industry. Peep my faves in this video – and this is by no means meant to be an extensive list. You can also view my black-owned business list for additional brands and recommendations.

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Beauty Bakerie Cake Face Concealer First Impressions

I’ve been anticipating Beauty Bakerie’s release of their Cake Face concealers as soon as they announced it, so I was ecstatic when they moved up the launch. Immediately, I bought three shades as I wanted to try them in different way – Don’t Give a Frappe, Procaffeinating, and Love You Latte. Like everything I have from the brand, the packaging is absolutely adorable, and they have a very light vanilla scent to me. But how do they perform?

Before I start talking about performance, I’m going to be honest – I’m having a totally blah skin day and wasn’t even trying to wear makeup. Don’t mind this crazy close up of my face, by the way. I went out with the biff before I head out for my yoga training, and the bartender gave us the strongest Long Islands I’ve ever had in mahhhh lifffffe. So yea, my skin is thirsty today and I will be using my night cream tonight. I’ve had like 10 glasses of water today, but I digress.

I used my concealers a few different ways, Don’t Give A Frappe was best for under eye, although I could have gone a shade lighter to Mug Life. My girl, Curlykimmystar, had already let me know about the dry down time, so I was sure to apply and blend one eye at a time. She definitely wasn’t kidding – these babies dry down and set FAST. Like, in seconds. I used my Sigma F60 brush to blend it and that worked pretty well. Spraying the brush with my Smashbox Primer Water made blending a little easier as well because as it dries down, it becomes tough to move. You can see how matte it is compared to my NARS concealer, which I use in the shade Marron Glace.

I tried it with and without setting powder (Ben Nye, Covergirl, and MAC), but each time, I feel like my under eye area looked a bit dry. Buuuuut, I did the other side of my face with NARS and it looked pretty much the same, so blame it on the alcohol. It does fill in pores nicely. Another thing I noticed was that the formula is totally full coverage and very matte, which I’m not used to (I’m usually a powder foundation kind of makeup enthusiast), so it looked better blended in with a liquid foundation rather than my regular powders. When I tried my Laura Geller powder with it, I could clearly see the difference in my skin where the concealer ended, but maybe it’d look smoother if I blended more on the edges. I’ll have to try again to work around it, because liquid foundations stay on my nerves. I think I also may prefer using it under my foundation rather than on top, and it looks like that is what they recommend on the box, indicating that you should apply directly to clean skin.

Here are swatches of all the shades on my arm (DGAF, Procaff, Latte), plus NARS and WetnWild Nude For Thought (I used to use this on my eye lids but it’s kinda greasy).


The other two shades I decided to try on on eye lids – initially I wanted to use Procaffeinated as maybe a contour, but it dries so quickly that it was hard for me to blend it together well with my natural highlight. I’ll try it again later, though. I did apply a bit of Latte to my nose and I was surprised that it blended well with my NYX highlight powder. Both worked great as eyeshadow primers and the shadows I was playing with (Juvia’s Place Zulu palette) seemed to pop a bit more on my eye. As a concealer for under my brow, I’m going to have to use DGAF again because Latte (the bottom shade on my face swatch) looked kind of dirty even with a highlight over it. DGAF worked well and did a pretty good job covering up my brow hairs growing in (I’m growing/trying to thicken my brows).

I’m going to keep playing with it and see other ways I can use the shades that are darker, and hopefully my skin won’t be begging me for moisture. I can’t drink during my yoga trip anyway, so good thing! Also, I’m Nairing my face as I write this post, so that will probably change things.

I’ll keep you all updated. And please do let me know if you have any questions – I’ll be sure to pay attention to those details while I’m testing. xoxo


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Five Black-Owned Beauty Launches You Don’t Want To Miss

Your wallet is screwed, y’all.

  1. The obvious launch, Rihanna’s Fenty Beauty, is scheduled to be released on 9/8 at Sephora and Harvey Nichols. They have been hella hush hush on the products, but word on the street is that there will be a highlighter and holographic lipgloss. And knowing Rih, I feel like there will have to be some amazing lipsticks. Reclaiming my coins for this one. Please note that Fenty is technically not black-owned as the parent company is Kendo, but I will be supporting Rihanna on this one.

2. My new favorite nude lipstick brand, Mented Cosmetics, will be blessing us with glosses on 9/1. If you aren’t familiar, Mented created nude lipsticks for women of color with a range of gorgeous shades – they remind me of an Amplified MAC formula. And since I’ve been on a huge gloss kick, I need. They posted screen shots from Hello Giggles yesterday, and Send Nudes and Mauve Over are my must haves, although if they offer a discounted set, that might need to happen because they were all great shades. They’ll be available individually for $15 a pop.

3. Palm Mini Nail Lacquer is launching on 10/1 with 10-free nail polishes. They are also vegan and cruelty free. From the looks of their IG page, there will be nude shades as well as some brights. With shades like Caramel Drizzle and Fudge Please, I’m already hungry.

4. The makeup muva, Pat McGrath, has brought us multiple limited edition collections, and is now bringing a permanent collection on 9/16 (the eyeshadow palettes will be out 9/28)! Items include eye palettes, lip pencils, new cream lipsticks, eye liner, and a mascara. I have been looking for a mascara from a BOMB for quite awhile (and have also refrained from buying a new mascara even though I need one), so at the very least, my lashes are about to get the hook up.

5. Although known for their lipsticks that last for what seems like forever, Beauty Bakerie also makes some damn blingy highlighters, called So Icy Illuminators. I have a couple and let me say…these are not for subtle highlights at all, but that’s how I love them! And new shades are coming – their initial release was comprised of more classic shades (tan, gold, etc), but the new launch consists of green/gold, purple, and pink glows. They have not revealed a firm date yet, but they’re coming soon. They are also launching glosses this fall.

What BOMB launches are you looking forward to?


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