Natural Hair Recruiting: Are the Scare Tactics Really Necessary?

It’s no coincidence that the natural hair business and communities are booming. When I went natural almost five years ago, I was excited. With an absolute foreign sense of my own hair, I embraced my natural hair because I didn’t “know that it could do that.”

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When I finally big chopped and came to grips with my natural hair, I felt conflicted. Yes, I was happy to be in love with my hair, but I saw dissonance among the natural hair community; dissonance that although one was natural, you needed to be a certain kind of natural, that you had to enter the cause in another way and usually due to a political reason. It was in that space that I learned about a kind of “natural hair recruiting.” Not nearly as in your face as some other groups, natural hair recruiting can also be introduced as education or enlightening. I saw women show powerpoints and slideshows to their friends and their daughters because they wanted to “show them what we could be.” I was never opposed to the principle, but questionable of the method.

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